2014 Retail & Health Innovation Challenge – Wake Forest University

Wyzerr - 2014 Retail & Health Innovation Challenge - Wake Forest University

2014 Retail & Health Innovation Challenge – Wake Forest University


Wyzerr transforms long, boring, time-consuming surveys into fun, fast, easy 60-second questionnaires that look and feel like games.

Natasia Malaihollo

Natasia is an innovator and problem solver. She spent the last 3 years building two different startup companies, Wyzerr and Sooligan. As co-founder, Natasia managed business operations and technology development for both. This includes everything from building wireframes, writing content for the websites, to researching the latest public API’s and how to integrate them into the platforms. Both Sooligan and Wyzerr received venture funding, were featured in numerous publications, such as CNN Money and TechCrunch, and at one point or another, had some of the brightest and most talented students from top universities working on them. Natasia only recruits students to work on her startups, believing that the hunger, drive, and passion students have is unmatched and leads to great innovation.

Prior to becoming an entrepreneur, Natasia worked in Intellectual Property Law. She was previously employed by Sughrue Mion in Washington, D.C. as a patent specialist, prosecuting patent applications for top tech companies like IBM and Samsung.

Natasia graduated from UC Berkeley as a Legal Studies major at age 20.

Stedmon Harper

Specializing in the curation of experiential marketing strategies for increased brand awareness. My vision is to create an environment where we leverage social engagement to provide consumer brands the best possible engagement solutions to connect with audiences at a high level. It is my privilege to provide an experience that not only champions relationships, but speaks loudly for a generation that so often loses its voice.
A quote that I live by: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” – George Bernard Shaw

Bjorn Harper

I am a 2011 graduate from the University of Arkansas’s Sam M. Walton College of Business, with a BSBA in Marketing Management and Minor in Entrepreneurship. Though only 25, I believe I’ve acquired some vast experience, and have proven myself to be an effective project manager, continually searching for ways to develop my skills as a multifaceted leader. I enjoy team-oriented environments just as much as i enjoy leadership roles, and thrive in fast paced social settings that demand creative concrete results. I currently serve as the Outreach Director to Minority Leader Eddie Armstrong in the Arkansas House of Representatives. I am also the CEO and Project Manager of The MEANT Group, Marketing and Public Relations Firm. MEANT is an acronym for Marketing Entertainment, Advertising, Networking, and Talent. MEANT specializes in brand development, producing experiential marketing strategies, and project management. I am currently participating in the StartFast Venture Accelerator Program in Syracuse, New York supporting the startup of the consumer engagement company Wyzerr, Inc. Through any role that I take on, I look to remain innovative, successful, and dedicated to social responsibility. I ultimately aspire to continue a career as a trailblazer for my generation!

Team Fun Facts

This past summer, the Wyzerr team pretended to be a singing telegram and flower service to get into some of the biggest corporations in New York City. We created gift baskets with Wyzerr logos all over them, but told the security at corporations like Footlocker and Jones New York that Wyzerr is a singing telegram company so we had to hand deliver the gifts personally.

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